Product & UX Design Strategy Consulting

A clear line from user insight to a backlog the business actually invests in.

The problem

Teams ship features, but they can't reliably connect design decisions to growth. Discovery and delivery live in different worlds, and the roadmap fills with output rather than outcomes.

Design is asked to prove impact, yet the numbers that matter - activation, retention, trial-to-paid - never make it into the conversation where priorities are set.

Who it's for

Product and design leaders who need design to operate strategically: reading the product through a growth lens, translating insight into a prioritised backlog, and presenting design impact to the C-suite.

How we work together

Strategy sprints and advisory engagements that align product, design and engineering around a shared operating model - from discovery practices through to how work is prioritised and measured.

How I approach it

  1. Read the product through a growth lens - Identify where friction is costing you activation, retention and revenue, and where design can move the numbers that matter.
  2. Close the discovery-to-delivery gap - Build the practices that carry insight from research into a backlog engineering can actually deliver, without losing intent along the way.
  3. Define the operating model - Set up the rituals, reviews and onboarding that keep product and UX aligned from discovery to delivery as the team scales.
  4. Make impact legible to the business - Translate design work into the business cases and metrics the C-suite responds to, so design earns a seat where priorities are set.

What you can expect

  • A growth-led design backlog tied to business outcomes
  • A repeatable discovery-to-delivery practice
  • An operating model that keeps product and UX aligned as you scale
  • Design impact presented in language the C-suite acts on

Led the redesign of True Digital's VROOM video platform - work associated with a 35% NPS improvement - and product strategy for challenger banks and early-stage brands.

Related work, workshops & thinking

  • Case study: Creating a Global Video Conferencing Platform
  • Case study: Lemi - Brand and product strategy
  • Case study: LQID Bank - Challenger bank UX
  • Workshop: UX Leadership that Grows Products
  • Workshop: UX Ops & Team Enablement
  • Read: NPS Is Not a Product Strategy: Use It Without Being Misled
  • Read: Discovery to Delivery: Closing the Gap That Kills Momentum
  • Read: The Dashboard Is No Longer the Product. The Work Is.

Discuss product design strategy with Carl