National Bank of Canada - Direct Brokerage

Product design lead for the Direct Brokerage app with accessible workflows and a cleaner mobile investing journey.

Disciplines: product-design, ux-research.

Role

Product design lead - research-backed journeys, UI systems, accessibility decisions, and day-to-day delivery with product and engineering.

Outcomes

• Clearer onboarding and core-trade flows tuned for frequent mobile investing tasks
• Stronger IA and visual hierarchy that reduced ambiguity on complex screens
• Design patterns production-ready for accessibility reviewers and iterative releases
• Measurable reduction in task-abandonment on the core buy/sell flow

Related expertise: Accessibility Consulting for Product Teams

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Product design lead for the Direct Brokerage app with accessible workflows and a cleaner mobile investing journey. For produ