Green Effort — AI carbon platform

Co-product ownership and product design for complex carbon accounting, planning, and reporting workflows.

Disciplines: product-design, ux-research.

Role

Co-product owner and principal designer bridging strategy, workflows, prototyping, and delivery trade-offs.

Outcomes

• Clearer workflows for planning, reconciliation, and explainable calculations
• Interaction models that surfaced uncertainty instead of pretending false precision
• Shared language across product, data science, and customer success teams

Context

Carbon products fail when spreadsheets leak into UX. Operators need defensible outputs; buyers need narratives; regulators need lineage. Designing here means choreographing trust, speed, and auditability.

Approach

Worked iteratively through scenario-based prototyping, paired narratives with quantitative views, and made states for partial data ordinary — removing dead-ends that slow adoption.

Impact

Teams progressed from brittle demos toward flows teams could rehearse weekly with real customer data shaping the roadmap.

Read the full Green Effort — AI carbon platform case study

Co-product ownership and product design for complex carbon accounting, planning, and reporting workflows. For product leader