GemCloud — Product design leadership

Built a design function from zero, established research and design systems, and improved an award-winning niche ERP.

Disciplines: design-systems, design-leadership.

Role

Product design leadership — hiring roadmap, foundational research, UX standards, design/system delivery with engineering.

Outcomes

• A practising design cadence spanning discovery, delivery, and quality reviews
• Foundational components and UX patterns reused across ERP workflows
• Stronger onboarding and day-two clarity for specialised professional users

Context

GemCloud operates in a domain where correctness and familiarity beat novelty. Teams needed repeatable ways to tackle complexity without drowning in bespoke UI.

Approach

Introduced pragmatic discovery rhythms, tightened collaboration with engineering on component ownership, and focused system work on throughput — patterns that compounded instead of ornate one-offs.

Impact

Design became a dependable partner through shipping: clearer handoffs, less UI drift, and a platform design language the org could iterate without constant resets.

Read the full GemCloud — Product design leadership case study

Built a design function from zero, established research and design systems, and improved an award-winning niche ERP. For pro